ABOUT

MY STORY

My passion for tennis has been enriched from multiple perspectives: as a player, as a coach, and now as a parent.

I was born in Moroleón Guanajuato Mexico in 1980. Growing up, I played multiple sports, team and individual, I learned about the common mental challenges that athletes face regardless of the sport and modality. Throughout my tennis carrier I overcame obstacles without much direct professional help; I had to build my mental strength learning from all experiences, good and bad; regardless of the outcome, I obtained invaluable self-growth lessons which defined my purpose for my next step in my tennis journey: to become a coach.

In 2005, I decided to start my transition to coaching in Barcelona at one of the best tennis academies (Emilio Sanchez Academy). I learned from some of the best mentors in the sport, which have shaped the coach I am today.

During my years of coaching, it has become my priority to contribute decisively to the mental pillar of my players more than any other aspect. I have witnessed the process of talented players with immaculate technique, physical marvels who couldn’t meet their potential due to lack of training on mental skills. I am conscious on the current challenges to the mental preparation of athletes presented by the dominance of the social media in our lives. Therefore, I have advocate myself to keep a continuous training on mental skill performance. It is my understanding that mental performance is not about motivation or toughness alone, but about education, awareness, and responsibility.

CORE PHILOSOPHY

I believe mental performance in tennis is not built only during matches or training sessions.
It is built through how a player lives their daily life.

The way a player responds to discomfort outside the court — fatigue, frustration, effort, responsibility — directly affects how they respond to pressure during competition.

Mental strength is developed through small, consistent decisions:

• Doing what needs to be done, even when it is uncomfortable

• Choosing effort over convenience

• Staying committed when motivation is low

These daily choices shape a player’s ability to stay focused, resilient, and emotionally balanced on court.

For this reason, I do not see mental training as something isolated or limited to match behavior.
I approach it as a holistic educational process, where training, competition, school, routines, and daily habits all become opportunities to strengthen the mind.

THE METHOD

The Competitive Performance Cycle: PREPARE with intention – PERFORM with discipline – RECOVER with intelligence

Preparation

Building habits, routines, and awareness that support confidence and emotional balance before competition.

Performance

Learning to focus, regulate emotions, and respond effectively under pressure during training and matches.

Recovery

Reflecting, learning, and resetting emotionally after competition to promote growth and resilience.